The ‘Black Cube’ Social Innovation Center has analyzed the accounts of the heads of all 11 Far Eastern subjects in five popular social networks (Instagram, Facebook, Vkontakte, Twitter and Odnoklassniki).
It turned out that only 7 of the 11 governors of the subjects use at least one platform. The most popular platform for communication for the Far Eastern governors is Instagram. In this platform, there are accounts of all seven governors represented on social media. Facebook ranked second with five accounts, Vkontakte ranked third.
The greatest number of accounts is used by the team of the governor of Primorsky Krai Oleg Kozhemyako (Instagram, Facebook, Vkontakte and Odnoklassniki). This is partly due to the recent elections in the region, where technologists of the head of the region had to use all available resources for positioning.
The head of Yakutia, Aisen Nikolaev, is the only Far Eastern governor who uses Twitter. He also has accounts on FB and Instagram. In addition to Nikolaev, the leaders of Buryatia and the Magadan region also use three social networks. Aleksey Tsydenov and Sergey Nosov have pages on Instagram, Facebook and Vkontakte.
The heads of Sakhalin, Transbaikalia, the Jewish Autonomous Region and Kamchatka do not use social networks at all. It should be noted that Limarenko and Osipov can be called “newcomers” in public regional politics, but Levintal and Ilyukhin have a lot of experience in managing subjects.
However, the active use of social media does not mean high popularity, the TOP 5 governors in terms of audience coverage is as follows:
- Aisen Nikolaev, Republic of Sakha (Yakutia) (audience ~ 90 thousand people)
- Sergey Furgal, Khabarovsk Territory (~ 82 thousand people)
- Aleksey Tsydenov, Republic of Buryatia (~ 52 thousand people)
- Vasily Orlov, Amur Region (~ 33 thousand people)
- Oleg Kozhemyako, Primorsky Krai (~ 33 thousand people)